Rory Sutherland: The wiki man

The festive season is fast approaching again and I may have found an early Christmas present for myself. Rory Sutherland, vice-chairman of the Ogilvy Group UK and regular columnist for the Spectator, has a new book out. A champion of behavioural economics and a quick adopter of new technologies, Rory is a very talented man and this book Rory Sutherland: The Wiki Man should be a very interesting read. It acts as an introduction for those uninitiated with his key ideas and includes snippets from his many blogs, tweets and articles. However, if you just can't wait until Christmas why not check out some of the videos of his talks available online. Below is a hilarious insite involving Shreddies cereal.