Social media for business: Tip One

The world is going crazy for the newest wave of marketing media since web and email: Social Media.

A Tip Top Tip

Since it's introduction and the phenomenal response from personal users, platforms have evolved so much and now cater for businesses and organisations as a marketing tool. A means to communicate and engage with a huge audience (over 500,00 daily users). However it is important to stay savvy when approaching social media for business.

There are unwritten rules. For instance, the 3 top platforms: Facebook, Twitter and Linked in are successful for a reason. They are used by real people in real time and are an attractive networking tool. People meet, share, connect, advise and, most importantly, they chat.

When using social media for business keep the word 'social' in mind and remember the user's expectations. They don't expect to have marketing messages shoved in their faces 24/7 they expect to be enlightened, informed and entertained.

These simple steps will get you started on the right track:

1. Interact
2. Engage
3. Converse

Happy Chatting :-)