The most stunning TV spot for.....yoghurt?

This advert was done for FAGE a popular food brand, although not in the UK, to help them launch in the US. It's called Plain Extraordinary and is a rare mix of 3D CGI, video compositing and editing combined with a great poem.

Obviously a lot of craft went into making this spot and it is the mix of great imagery and playful use of words that really make it special. You could be forgiven for thinking it was an advert for some high end fragrance or beauty product instead of a yogurt, mind you, they look fairly tasty!.