The Super Bowl ad spot

It was that time of year again over on the other side of the pond but you can be sure that the Pittsburgh Steelers and the Green Bay Packers players were not the only people with nerves that were starting to fray over the weekend. With a television audience of at least 80 million people and the cost of a 30 second advert during the game rocketing to $3,000,000 the marketing executives must have been just as apprehensive.

There were a few stories on the advertising side of things in 2011 as Pepsi returned to the scene having opted out last year in order to channel more funding into digital and social media. Could this be a reflection of a wider shift back to more tradition TV advertising? There was also an appearance from Eminem in a nice Wieden and Kennedy spot for Chrysler and a couple of feel good examples from Coca Cola, the best of which had a slight Lord Of The Rings feel. There was also an offering from Motorola which can be seen below. Interestingly it had a less than subtle reference to the original Apple Macintosh advert which can also be seen below.