The new Starbucks logo is the latest in a recent line of high profile re-brands to be received negatively by the general public. personally I quite like the simplification. It feels really fresh and the fact that it is still round and uses the same green is enough for me to link it to Starbucks. What people often don't think about is the context in which you will encounter the brand. After all Apple and Mcdonalds have managed for years without any type in their respective logos.
The issue it raises for me is how much attention we give to this negative feedback? The masses have been given I voice through social media, everybody's personal tastes and opinions can be shared with thousands of people in seconds. Now that everyone can be heard maybe we designers should keep our fingers in our ears.
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