Interesting Viral ad

EA (Electronic Arts) have used a rather unconventional method to advertise an upcoming game. The 30 second TV spot uses real footage from a selection of interviews with rather conservative American mothers, all of whom have just seen the gorier parts of the game. They then run with a strap line "Your mom's going to hate it". I think this is quite an interesting angle to take as they are effectively highlighting the bad or controversial aspect of what is actually a very gory game. It obviously shows that EA know their core market well enough that they don't mind the fact they may put off less hardcore gamers. The ad has amassed almost a quarter of a million views on Youtube already ( The extended version had 491, 194 views when I checked) so it looks like a clever move.

You can view a full article about the campaign here