I have seen a couple of adverts from this series while on the train and think they are great. You don't have to see the logo to know that the ad is for The Spectator. The tone of all the short statements is so right. The campaign is to promote the magazines new look. It will now feature shorter articles and more quotes from industry leaders and will also put more emphasis on its coverage of culture, arts and literature. To reflect this the statements used in the campaign all comment on these areas. The magazine's stated mission to "provoke debate through elegantly written and highly opinionated comment". i think the campaign they have created ticks all these boxes.
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