Digital Mapping

I have become obsessed with this format. I have to say I was not overly aware of it until I read the article in this months Creative Review. It involves projecting an animation onto a building or structure. The clever thing is that the animation is digitally mapped to fit to the building. The overall effect of this makes the animation feel like it is an organic part of the building and blurs the lines between virtual reality and the real world. features such as windows on the buildings can become portals to another world or panels in an elaborate pinball machine. In a way a guess this has a similar theme to my last post. It seems the future of advertising, as with the future of the web, lies in greater user interaction. check out the examples below and make up your own mind.

NuFormer - Samsung, Amsterdam, May 2010 - One take from NuFormer Projection on Vimeo.

NuFormer - Sony, Madrid, Colegio San Augustin, May 2010 - One take from NuFormer Projection on Vimeo.