This interactive film by Chris Milk featuring the track "We used To Wait" by Arcade Fire is a look into the future and some of the capabilities of HTML 5. By entering your address at the start of the video it becomes customised around the viewer. You also get some opportunities to interact with the content. All this adds together to create a very immersive environment.
Sure it takes a lot of processor speed and is therefore quite glitchy and the video is only able to work on certain browsers but I think this is a good example of how this format could evolve to follow the current trend of user interactivity in new technology.
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