The new Flake advert

The new Flake advert has been causing much debate, which in terms of marketing must be a good thing. Personally I quite like it. The imagery is stunning and the music (Unfold-by Warren Ellis) is equally beautiful.

A lot of the issues people have with it do ring true though. The first time I saw it a thought it must be for a fragrance, only in the world of fragrance ads can the content bear seemingly no relation to the product until the final shot. The yellow dress with the purple ink is to subtle a link to the packaging colours for most. The imagery does also make me think of jelly fish and sea creatures (although many have compared the dress to floating tripe) at first which is not overly appetising.

There have also been comparisons to a hologram of Kate Moss at a Alexander Mcqueen show which may suggest the idea is not as original as many had thought. The video is below so you can make your own judgment.