I have always found flicking through the pages of magazines, catalogues, brochures and books more satisfying than surfing the web. This could be put down to my background in the arts and the extensive scrapbooking, sketchbooking and collecting of paper based data that this involves. Or it could simply be that print offers fantastic tangible qualities that the internet can't such as the smell of paper, the feel of stock, and the sound of pages turning.
In short, no, I don't remember the precise moment I fell in love with print, however I certainly fell in love all over again when passed a copy of 'What's Next' magazine created by Sappi and agency, John Brown.
It is rare to find a journal that differentiates itself quite as much as this one - I was hooked before I'd seen any content and it wasn't the cover's imagery that lured me, it was the stock: Magno Satin 300gsm. Printed on 5 examples of Sappi's finest papers, the magazine is designed to discuss and explore the issues facing and shaping the print industry.
The qualities of the cover stock (which drew me in) are difficult to articulate, Sappi describes its' touch as "suave beyond conventional satin finishes" and it is hard to find an alternative description. Imagine a smooth silky surface paired with a velvety richness to the touch. The sumptous, almost rubbery satin finish invites print lovers to wonder at the exquisite reproduction of colour and detail.
After much appreciation of the tangible nature of the cover stock the journal itself does not disappoint. Sappi and John Brown obviously have a firm grasp of what works for the genre. Its opening feature 'On Paper' asks 8 global creatives "do you remember the first time you fell in love with print?" and proves an interesting read.
Fab imagery, layout and type; great articles and exquisite use of stock throughout. I can't wait for the next issue.
Zoe (Graphic Designer)
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