consciousness for a few months now but it's reputation among the
online community is growing. No doubt it is a term some of you
will have heard of however if you haven't, Augmented reality
involves using a barcode style symbol alongside your web-cam or
iPhone to create media that interacts with the world around you.
As with most technological advances the practical uses were not
apparent at first, most early applications were aimed at the
entertainment market in the form of hardcore gamers however
some companies like Benetton (to create viral promo videos) and
especially IKEA (see the my.IKEA video below) are begining to use
AR to good effect. From the look of these two videos the future is
going to be really cool!
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