False Economy

A huge game of Chinese Whispers is gaining momentum in the UK. Businesses are talking themselves into recession and it's stifling their growth.

At a time when we should all be concentrating on what we do well and letting our prospects and clients know about it, many are cutting budgets and staff and in doing so are cutting their chances of business growth!

Slash and burn
Managing directors may be thinking of slashing marketing budgets. This will ensure that their competitors obtain the lion's share of the market. We recommend being more savvy with your spend. Carry out greater customer analysis, competitor research. Ensure you campaigns are well planned, targeted and focused. All these actions will ensure a greater return on your investment. Don't just throw pebbles in the pond.

Question your business
Look at your prospect to customer conversion rates, why don't more prospects convert? What can you do to encourage greater conversion? Question your business, your service and your marketing. Don't just stop doing what you do. We all know that during these times of recession, or in games of Chinese Whispers, it's survival of the fittest. By looking at how you spend your money, where you spend your money and who you spend your money with, you will ensure that your company is the one enjoying the lion's share!

Play up Pompey!

The glow team would like to congratulate Portsmouth Football Club on bringing the FA Cup back to Portsmouth for the first time in 69 years! The atmosphere in the city over the weekend was fantastic with everyone being polite and friendly to strangers. Let's hope the win really lifts the city and encourages a positive supporting attitude in everything.

From cleaners to WAGs
We would like to congratulate not only the players but the team behind the scenes from the cleaners to the WAGs! We recognise the importance of a strong, supportive team across the board.

To be successful in sport you must have dedication, passion and a genuine love of what you do. The same applies to business. At glow, we genuinely look forward to work in the mornings. We have a happy, close-knit team and this transfers to our clients.